We build the thing that needs to exist.
AETHER is a one-person studio building business systems, AI and software. Every project is scoped, built and handed over personally.
Anthony Pepena
The work started in Papua New Guinea in 2023 doing marketing and content for real estate, construction and travel businesses. In 2024 it became AI workflows with Make, Zapier and ChatGPT. In 2025 it became agents with memory, skills and tools. It now runs from Fiji.
The systems on this site are not a portfolio of client logos. They are the systems running this business: an AI that clips livestreams and publishes them, a multi-agent system that handles sales conversations, and bots that qualify leads around the clock.
We don’t just talk about AI. We build it and use it before we sell it to anyone.
What needs to work better?
Tell us what’s happening in your business. You don’t need to know whether the answer is AI, software, automation or something else. That’s our job to figure out.